Samantha Savri-Charot
Group Chief Communications Officer
In her role, Samantha leads the Group’s global communication and reputation strategy. She is responsible for defining and implementing initiatives that highlight CFE’s distinctive identity and values, ensuring a consistent and authoritative presence across media, digital channels, and institutional relations.
Her work focuses on fostering transparent communication aligned with the Group’s objectives, promoting a clear understanding of its values both internally and externally.
Since joining CFE in 2011, Samantha has brought extensive international experience to the role. She previously held key positions at Chanel and later at Cefar-Compex International, a Swiss-American company.
Following her studies in economics in Turin, she expanded her professional experience abroad, developing advanced expertise in global communication and cultivating a broad international perspective.
